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On-Page SEO Optimisations: A Basic Overview

In SEO by Kaomi Team

This is a comprehensive overview about how on-page SEO (Search Engine Optimisation) works, as well as how best to optimise a page so that it’s fully SEO-friendly for Google’s search engine. What is SEO? SEO is the way you can improve your website’s ranking position on search engines through a …

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White Hat vs Black Hat SEO: What’s the Difference?

In SEO by Kaomi Team

What’s the difference between white hat and black hat SEO (search engine optimisation)? We dive into Google’s Webmaster Guidelines to find out. White Hat, Grey Hat and Black Hat SEO Explained To simplify things, there are three types of hackers who perform online activity across varying degrees of legality. Here’s …

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Ecommerce SEO: Our Guide to Ranking Online Stores

In SEO by Kaomi Team

Ecommerce (also known as electronic or internet commerce) is a growing platform for buying and selling, particularly in the current ‘low-touch economy’. There are many ways to improve the rankings of online stores and increase traffic flow through search engine optimization (SEO). To assist you, we’ve put together this comprehensive …

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Hiring an SEO Company: Asking the Right Questions

In SEO by Kaomi Team

“Ask the right questions if you’re going to find the right answers.” When Vanessa Redgrave made this insightful comment, she pinpointed the exact issue facing many businesses who are exploring ways to grow both their online footprint and their bottom line. While this concept can be applied to so many areas …

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The Yoast SEO Plugin: How it Enhances Website Rankings

In SEO by Kaomi Team

For organisations looking to optimise their websites and improve rankings across key search engines, then a plugin like Yoast SEO is a valuable tool. It is considered one of the most popular WordPress plugins for all websites, making them much more search-engine friendly through a number of advanced features. What …

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The New POPI Act Online: What You Need to Know

In SEO by Kaomi Team

Set to be introduced in 2020, South Africa’s Protection of Personal Information (POPI) Act will have far-reaching implications for organisations across industries. With digitisation on the rise, websites will be firmly in the spotlight in terms of POPI Act compliance. Here’s a look at how to remain within the law. …

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How To Start A Career in SEO

In SEO by Megan van Eeden

What You Need to Know With anything in life, in order to get going, you need to start somewhere. If it’s something that you are unfamiliar with, like Search Engine Optimisation (SEO), you will need to start with a bit of homework. Firstly, look at what SEO is, what it …

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How to Register for Google My Business

In SEO by Dewan Chapman

Google My Business For Local SEO To build a successful company doesn’t necessarily mean you have a great building, friendly staff and amazing coffee. You can have all of this and still be unsuccessful. What you need is customers and you need to ensure your customers can find you. Now …

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Optimising Your Crawl Budget

In SEO by Dewan Chapman

Technical SEO For Your Crawl Budget When optimising big websites (over 100,000 URLs) technical SEO starts to become the most important component of your search strategy. Ignoring the ‘under-the-hood’ workings of a website and how these workings affect search engines’ ability to discover, index and rank pages, will result in …

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Local Is Lekker – Attract South African Customers

In SEO by Andrew Bloch

4 Steps to Get More Business in South Africa Get a Google My Business Listing. Register on the Top 5 Free South African Directories. Get Trusted Reviews. Ensure Your Website Works on a Phone. Working in Durban, South Africa, one quickly learns that the hustle is real. Durban is a …