Is a content brief really necessary when requesting content from your writing team? Find out in our latest article on the topic.
Google’s New Video Indexing Report: Simplifying Video SEO
Despite an increasingly audio-visual online experience, video SEO is an often overlooked and underappreciated form of SEO that can bring huge organic gains to your site – when done right!
What is YMYL Content And Why it Matters To Google
YMYL content is information that can impact the financial or personal life of the reader. Google keeps close tabs on this content.
Topic Clusters and Keyword Clusters
Before we dive into the subject of topic clusters and keyword clusters, we’d like to open with a few statistics. Currently, nearly 40% of all internet users in the US and a third of its total population are voice search users. 70% of English language voice searches were made in natural or conversational …
Keyword Density vs Keyword Term Frequency
Remember when we used to call up the Yellow Pages and ask for a business’s phone number? Yeh, neither do we. (And we’re terrifically grateful that those days are long gone.) The fact is, search engines are our go-to solution for any information we need today, and they do a …
Topic Clusters: A Powerful Internal Linking SEO Weapon
As Google sharpens its sword in its unswerving drive for more accurate search results, the topic of user-intent has come under intense focus. Understandably so. User-intent has been a buzzword for several years as businesses strive to give potential customers exactly what they want when they want it. Do you …
How the Latest Google Core Algorithm Update Affects Your Website’s Rankings
We’re almost certain that Google derives some sort of grim pleasure from the panic that sweeps through the SEO community when they announce an algorithm change. Historically, a Google algorithm update has wiped some websites off the map, so a degree of concern may be well-founded. However, it’s not always …
Keyword Research: How to Effectively Select Keywords to Help Your Website Rank Better
If you’ve ever tried to rank well for a specific keyword on Google, you can be forgiven for thinking that you’re up against some sort of advanced intelligence bent on spreading mayhem and general online confusion. It’s true that Google algorithm updates come at us thick and fast with each …
A Guide To Listing Your Business And Ranking Locally
Local SEO helps your business become more visible in local search results on Google. If your business has a physical address it could benefit from local SEO. What is SEO? SEO – or search engine optimisation – is a way to optimise your website content so that your site ranks …
Writing for SEO: 5 Essential Tips for Optimising Content
When I was 20-something, I worked as a designer and writer for a mommy magazine. I once wrote an article about baby wraps, a popular product at the time. The product owners sent me a sample to review, and I used a rugby ball as my baby and figured out …