Google Ads Spend Every industry is different, and every business within each industry has a different marketing strategy. Saying this, every business is always looking for ways to increase the number of customers buying their products, but not every business will value the same way in which to market, and …

How To Create & Apply Custom Labels Using Feed Rules in the Google Merchant Center Google Shopping Ads are great for e-comm businesses to reach shoppers on Google’s Search and Display networks. It can be very easy to set up and start running with Shopping Ads for your products by;  …

What are Google Ads Extensions All About? Google Ads extensions are a great way to be able to add extra information to your ad copy on the Google landscape. These extensions communicate features and benefits to enhance your ad copy. By adding extra information you can improve your message to …

Advertisers are always needing to make sure that their ads are relevant, to the point, and grab the attention of potential customers. Therefore, to ensure that your ads are always in the best shape possible, you need to perform periodic ad copy tests. Ad copying testing is one of the …

The Adwords keyword auction may look incredibly complicated when you first start digging into it. There are various factors that are taken into consideration, and to think that this all happens in a matter of milliseconds, is quite astonishing. So, how does it all work? Well, this article is going …

The PPC accounts we create for our clients are important to us, we invest so much time making sure every detail of the settings are correct, we want to make sure the ads are perfect as well as the ad copy tests that we run. With all this investment of …