Generating accurate and useful PPC reports can be a real challenge for some. Here are some top tips from our Kaomi PPC expert to help you simplify reporting weeks.
How To Use Google Ads As Your Lead Generation Machine
Can I get leads from my Google Ads? The answer is yes, but only if you follow their rules.
How Paid Search Marketers Can Benefit from Using Google Ads Editor
The first time we watched Iron Man and the legend that is Tony Stark started flicking through his holographic computer system – well – you had us at Jarvis! Sadly, our 2021 technology is not quite there yet. We’re going to have to save our deft wrist movements for VR …
PPC Excel Tips & Tricks: Quick & Easy Tricks to Save You Time
Anyone who has created or managed a PPC campaign will appreciate the value of Excel. The thing is, there is an enormous amount of data to log and manage, especially in larger campaigns. And while Google Ads creates some stunningly useful reports, they can’t perform all the leg work for …
Common PPC Mistakes to Avoid
It’s been said that a successful marketing campaign focuses on today and tomorrow. SEO is brilliant for tomorrow’s business but Pay Per Click ads (PPC) are your best bet for today’s traffic. But (yes there’s always a “but”) PPC can also be a black hole of time and money if …
PPC Marketing for SMBs: Advice from Top Experts
Many small and mid-sized businesses still think that the term ‘advertising’ equals a heinously expensive radio slot or handing out a bunch of flyers at the traffic lights to nervous drivers. Is this still the case? Let’s examine a few facts and figures which may influence our marketing choices in …
How to Thrive as a Top PPC Manager
PPC marketing is one of the greatest business levellers in the 21st Century. Small businesses run from a tiny garage can realistically compete for the same customers as a billion-dollar corporation. The success of their marketing campaigns, however, hinges on one very important factor: the skill of the PPC Manager. …
Our Ultimate Guide to Pay-Per-Click (PPC) Marketing
What is pay-per-click marketing? Dive into our guide and learn more about the digital world of PPC and paid-for ads, and how they can help your business. How Does Pay-Per-Click Work? Basically, this is a form of online advertising where advertisers are only required to pay each time a user …
What We Look for in an Awesome PPC Specialist
The ultimate goal, when searching for a PPC specialist, is to find the strengths and motivations of each person, then build around their unique, individual traits. What Is Pay Per Click (PPC)? Pay per click – or PPC as it’s known – is a form of online advertising whereby the …
How to Become a PPC Specialist: Could Google Ads Be Your Vocation?
PPC (pay-per-click) is a fast-growing marketing strategy that shows immediate results. For those with some experience in this digital marketing platform, there is a great career to be found. Could a career in PPC be your vocation? We dig into how to become a PPC specialist. What is PPC? Before …
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