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Common PPC Mistakes to Avoid

In Paid Search by Dewan Chapman

It’s been said that a successful marketing campaign focuses on today and tomorrow. SEO is brilliant for tomorrow’s business but Pay Per Click ads (PPC) are your best bet for today’s traffic. But (yes there’s always a “but”) PPC can also be a black hole of time and money if …

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PPC Marketing for SMBs: Advice from Top Experts

In Paid Search by Kaomi Team

Many small and mid-sized businesses still think that the term ‘advertising’ equals a heinously expensive radio slot or handing out a bunch of flyers at the traffic lights to nervous drivers.  Is this still the case? Let’s examine a few facts and figures which may influence our marketing choices in …

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How to Thrive as a Top PPC Manager

In Paid Search by Kaomi Team

PPC marketing is one of the greatest business levellers in the 21st Century. Small businesses run from a tiny garage can realistically compete for the same customers as a billion-dollar corporation. The success of their marketing campaigns, however, hinges on one very important factor: the skill of the PPC Manager. …

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Our Ultimate Guide to Pay Per Click (PPC) Marketing

In Paid Search by Kaomi Team

What is pay per click marketing? Dive into our guide and learn more about the digital world of PPC and paid-for ads, and how they can help your business. How Does Pay Per Click Work? Basically, this is a form of online advertising where advertisers are only required to pay …

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What We Look for in an Awesome PPC Specialist

In Paid Search by Slindo Ngubane

The ultimate goal, when searching for a PPC specialist, is to find the strengths and motivations of each person, then build around their unique, individual traits. What Is Pay Per Click (PPC)? Pay per click – or PPC as it’s known – is a form of online advertising whereby the …

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How Much Should I be Spending on Google Ads / PPC?

In Paid Search by Dewan Chapman

Google Ads Spend Every industry is different, and every business within each industry has a different marketing strategy. Saying this, every business is always looking for ways to increase the number of customers buying their products, but not every business will value the same way in which to market, and …

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Automate Custom Labels Using Feed Rules

In Paid Search by Brendan Thom

How To Create & Apply Custom Labels Using Feed Rules in the Google Merchant Center Google Shopping Ads are great for e-comm businesses to reach shoppers on Google’s Search and Display networks. It can be very easy to set up and start running with Shopping Ads for your products by;  …