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Question-based PPC strategies replace standard advertising statements with direct questions aimed at a reader’s specific needs or frustrations. That shift in framing triggers a cognitive response that statements simply do not, pulling users into the ad rather than broadcasting at them. What this article covers: What Is a Question-Based PPC Strategy? A question-based PPC strategy […]
When your ads rack up impressions but zero clicks, the problem isn’t your budget or platform. It’s your message. Ad copy testing isolates what actually drives user action by comparing controlled variations of your text against real audience behaviour. Key takeaways: Run A/B tests by changing one element at a time, whilst keeping budgets and […]
Hello! I’m Molly, a PPC Specialist at Kaomi, and I manage a lot of Google Ads campaigns for different brands and locations. Handling these accounts, especially when they grow very large, can quickly become complicated and time-consuming using only the standard online interface. That’s why I rely so heavily on Google Ads Editor. It’s a […]
Do you have a marketing strategy for your ERP system? ERP solutions are designed to take the chaos out of business operations. They keep things running smoothly, reduce human error, and stop teams from drowning in spreadsheets. They can even save the sales team from misplacing vital customer data—or worse, losing track of invoices. Yet, […]
Generating accurate and useful PPC reports can be a real challenge for some. Here are some top tips from our Kaomi PPC expert to help you simplify reporting weeks.
Can I get leads from my Google Ads? The answer is yes, but only if you follow their rules.
The first time we watched Iron Man and the legend that is Tony Stark started flicking through his holographic computer system – well – you had us at Jarvis! Sadly, our 2021 technology is not quite there yet. We’re going to have to save our deft wrist movements for VR gaming until we catch up […]
Anyone who has created or managed a PPC campaign will appreciate the value of Excel. The thing is, there is an enormous amount of data to log and manage, especially in larger campaigns. And while Google Ads creates some stunningly useful reports, they can’t perform all the leg work for us. Sorting through screeds of […]
It’s been said that a successful marketing campaign focuses on today and tomorrow. SEO is brilliant for tomorrow’s business but Pay Per Click ads (PPC) are your best bet for today’s traffic. But (yes there’s always a “but”) PPC can also be a black hole of time and money if done badly. However, because we’re […]
Many small and mid-sized businesses still think that the term ‘advertising’ equals a heinously expensive radio slot or handing out a bunch of flyers at the traffic lights to nervous drivers. Is this still the case? Let’s examine a few facts and figures which may influence our marketing choices in the future. The move towards […]