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Do you have a marketing strategy for your ERP system? ERP solutions are designed to take the chaos out of business operations. They keep things running smoothly, reduce human error, and stop teams from drowning in spreadsheets. They can even save the sales team from misplacing vital customer data—or worse, losing track of invoices. Yet, […]
Google has recently announced the extended sunset date for Universal Analytics 360 from October 2023 to July 2024.
When it comes to doing exactly what it says on the tin, Google Tag Manager (GTM) is a clear winner. No doubt you’ve heard the terms GTM or Tag Manager bandied about concerning your company’s website, but what exactly is it? What is Google Tag Manager? Google Tag Manager (GTM) is a free tool courtesy […]
Tracking is an exciting concept – the first tracking experience I had was with a startup I was involved in. This startup installed surveillance systems inside trucks to monitor the safety of the vehicle and the driver. We were installing a SIM card into a fancy device that talks back to a cloud server, which […]
If your circle of friends doesn’t consist of acronym spewing development types with hoodies and calloused keyboard fingers, then you may not know what Google Firebase is, much less care. Actually, that’s not fair; many savvy business people appreciate the value of Firebase and are joining the ranks of companies, large and small, who see […]
So What Are Audiences? In basic terms, an audience is a list of users that have been tracked (generally with a browser cookie) that allows you to tailor ads towards them based on their previous encounter with your website (or mobile app). Depending on which study you look at “acquiring a new customer is anywhere […]
