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Death By Cookie

In Google Analytics by Andrew Bloch

Tracking is an exciting concept – the first tracking experience I had was with a startup I was involved in. This startup installed surveillance systems inside trucks to monitor the safety of the vehicle and the driver. We were installing a SIM card into a fancy device that talks back …

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Audience Lists for Remarketing

In Google Analytics by Dewan Chapman

So What Are Audiences? In basic terms, an audience is a list of users that have been tracked (generally with a browser cookie) that allows you to tailor ads towards them based on their previous encounter with your website (or mobile app). Depending on which study you look at “acquiring …