When it comes to doing exactly what it says on the tin, Google Tag Manager (GTM) is a clear winner.  No doubt you’ve heard the terms GTM or Tag Manager bandied about concerning your company’s website, but what exactly is it?   What is Google Tag Manager? Google Tag Manager (GTM) …

Tracking is an exciting concept – the first tracking experience I had was with a startup I was involved in. This startup installed surveillance systems inside trucks to monitor the safety of the vehicle and the driver. We were installing a SIM card into a fancy device that talks back …

If your circle of friends doesn’t consist of acronym spewing development types with hoodies and calloused keyboard fingers, then you may not know what Google Firebase is, much less care. Actually, that’s not fair; many savvy business people appreciate the value of Firebase and are joining the ranks of companies, …

So What Are Audiences? In basic terms, an audience is a list of users that have been tracked (generally with a browser cookie) that allows you to tailor ads towards them based on their previous encounter with your website (or mobile app). Depending on which study you look at “acquiring …