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Blogger Outreach: How it can Benefit Your Business

In Digital Marketing by Kaomi Team

The latest influencer marketing technique is blogger outreach. This involves sending personalised emails directly to bloggers or journalists in an attempt to get more exposure for your innovative product or content. The blogger outreach approaches This attempt to leverage influencers for brand exposure generally has two approaches, these are:  Shotgun …

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Digital Marketing Manager: A Simple Guide

In Digital Marketing by Andrew Bloch

Digital Marketing Manager Job Description A Digital Marketing Manager is responsible for the “digital campaigns” focused on digital customer acquisition. This role is accountable for demonstrating a definite increase in sales or leads by leveraging digital channels to show a positive ROI. Often a Digital Marketing Manager will report to …

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Becoming an Expert in Your Industry

In Digital Marketing by Kaomi Team

Being recognised as an expert in the industry once meant that you had several dedicated years of industry experience behind your name. You’d have worked your way slowly up the ranks, learning from the best and finally, you would be acknowledged by your peers as something more than just an …

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Mshini – The New Host On The Block

In Digital Marketing by Kaomi Team

A web host can make all the difference to a business’ ultimate success. With more and more consumers now checking websites as a first point of reference, it’s vital that the site is quick and easy to navigate or companies risk losing out on valuable business. Mshini (Zulu for ‘machine’) …

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12 Insider Strategies for Internet Lead Generation

In Digital Marketing by Andrew Bloch

Marketing your business online and having an active online presence requires more than a ‘flashy, new website’ which you have spent thousands on. Your website and online presence is just the beginning, or foundation for what it to come when it comes to actively marketing your service or product. Believing …

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Remote Working a Solution to a Dying Rand

In Digital Marketing by Andrew Bloch

In Theory Remote working could add 0.4% to our National GDP Financially speaking if possible it makes uttermost sense to reduce office and travel costs for the holistic benefit of a company. In 2015 Fin24 released a study that explains how remote working can add 0.4% to the South African …

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6 Detrimental Assumptions of Lead Generation

In Digital Marketing by Andrew Bloch

Assumptions are arguably responsible for a great deal of revenue loss and misplaced energy when it comes to lead generation. Instinctively making decisions based on intuition may have worked 30 years ago, but in a world with millions of variables and world wide connection in milliseconds, it beckons the question …

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5 Questions For Healthy Business Intelligence

In Digital Marketing by Andrew Bloch

So, as things progress we are currently running strong in Q2 of 2017 and we have cemented ourselves with good content, business intelligence and strategic cash flow planning. Through the process of deliberating on these strategies, we’ve developed some core questions that are crafting the culture of Kaomi. We believe …