View Post

Facebook Business Suite – A Business Owners Guide

In Digital Marketing by Kaomi Team

Love him or hate him, Thanos is quite the guy.  Not content with taking over the world like your run-of-the-mill villain, Thanos has grander ideas; he wants to take over the universe. Lofty goals, no? In many ways, Facebook is like Thanos, although obviously not in the same demented and …

View Post

The Rise of Influencer Marketing

In Digital Marketing by Kaomi Team

By a show of hands, who recalls the fascinating 2009 movie The Joneses?  In this clever story, an impossibly trendy family set up home in an upscale suburb. But in reality, they are a highly trained team of stealth marketers. As the tale unfolds, we see them subtly promoting desirable …

View Post

Getting to Grips with the POPI Act in South Africa

In Digital Marketing by Kaomi Team

While we’d much rather be talking about exciting innovations in the marketing space, we are acutely aware of the checks and balances that need to be adhered to in today’s business arena. Today we’re talking specifically about the POPI Act that has been rolling out in South Africa.  It goes …

View Post

How to Create a Holistic Digital Marketing Strategy

In Digital Marketing by Kaomi Team

Digital marketing has become imperative for modern business. Here you can learn how to create a holistic digital marketing strategy in an ever-changing digital world. This comprehensive guideline will allow you to create a strategy that works for your brand. What Is Digital Marketing? This is a strategic marketing tool …

View Post

Blogger Outreach: How it can Benefit Your Business

In Digital Marketing by Kaomi Team

The latest influencer marketing technique is blogger outreach. This involves sending personalised emails directly to bloggers or journalists in an attempt to get more exposure for your innovative product or content. The Blogger Outreach Approaches This attempt to leverage influencers for brand exposure generally has two approaches, these are:  Shotgun …

View Post

Digital Marketing Manager: A Simple Guide

In Digital Marketing by Andrew Bloch

Digital Marketing Manager Job Description A Digital Marketing Manager is responsible for the “digital campaigns” focused on digital customer acquisition. This role is accountable for demonstrating a definite increase in sales or leads by leveraging digital channels to show a positive ROI. Often a Digital Marketing Manager will report to …

View Post

Becoming an Expert in Your Industry

In Digital Marketing by Kaomi Team

Being recognised as an expert in the industry once meant that you had several dedicated years of industry experience behind your name. You’d have worked your way slowly up the ranks, learning from the best and finally, you would be acknowledged by your peers as something more than just an …

View Post

Mshini – The New Host On The Block

In Digital Marketing by Kaomi Team

A web host can make all the difference to a business’ ultimate success. With more and more consumers now checking websites as a first point of reference, it’s vital that the site is quick and easy to navigate or companies risk losing out on valuable business. Mshini (Zulu for ‘machine’) …