Understanding and measuring your social media ROI is neither quick nor easy, but it is worthwhile. Here’s how it’s done.
The Power of Video Content
A long, long time ago our predecessors would sit around the fire and tell tales to inspire and teach. Today we have YouTube. And the reason why YouTube and other video platforms are so stupendously popular is that we still love to listen to stories. The power of video lies …
TikTok: The New Kid on the Block And its Advertising Opportunities
TikTok may be the new kid on the block, but it’s making waves in the social media world.
Facebook Business Suite – A Business Owners Guide
Love him or hate him, Thanos is quite the guy. Not content with taking over the world like your run-of-the-mill villain, Thanos has grander ideas; he wants to take over the universe. Lofty goals, no? In many ways, Facebook is like Thanos, although obviously not in the same demented and …
The Rise of Influencer Marketing
By a show of hands, who recalls the fascinating 2009 movie The Joneses? In this clever story, an impossibly trendy family set up home in an upscale suburb. But in reality, they are a highly trained team of stealth marketers. As the tale unfolds, we see them subtly promoting desirable …
Getting to Grips with the POPI Act in South Africa
While we’d much rather be talking about exciting innovations in the marketing space, we are acutely aware of the checks and balances that need to be adhered to in today’s business arena. Today we’re talking specifically about the POPI Act that has been rolling out in South Africa. It goes …
Facebook Ads A/B Testing: An Overview of Split Testing
This will provide you with a user-friendly overview of split testing in Facebook by A/B testing the Facebook adverts to judge which adverts perform better – and why. Facebook ad types If you’re new to the concept of Facebook advertising, then there’s quite a lot to know. It’s considered one …
Paid vs Organic Social Media: What’s the Best Strategy for You?
Thinking of using social media for your business? Should you use a paid or an organic social media strategy? What is best for your business? We’ll outline the uses and benefits of both types, enabling you to decide which way you’d like to best improve your brand’s online image. Organic …
How to Create a Holistic Digital Marketing Strategy
Digital marketing has become imperative for modern business. Here you can learn how to create a holistic digital marketing strategy in an ever-changing digital world. This comprehensive guideline will allow you to create a strategy that works for your brand. What Is Digital Marketing? This is a strategic marketing tool …
Blogger Outreach: How it can Benefit Your Business
The latest influencer marketing technique is blogger outreach. This involves sending personalised emails directly to bloggers or journalists in an attempt to get more exposure for your innovative product or content. The Blogger Outreach Approaches This attempt to leverage influencers for brand exposure generally has two approaches, these are: Shotgun …
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