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The Power of Video Content

In Digital Marketing by Kaomi Team

A long, long time ago our predecessors would sit around the fire and tell tales to inspire and teach.  Today we have YouTube. And the reason why YouTube and other video platforms are so stupendously popular is that we still love to listen to stories. The power of video lies …

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Facebook Business Suite – A Business Owners Guide

In Digital Marketing by Kaomi Team

Love him or hate him, Thanos is quite the guy.  Not content with taking over the world like your run-of-the-mill villain, Thanos has grander ideas; he wants to take over the universe. Lofty goals, no? In many ways, Facebook is like Thanos, although obviously not in the same demented and …

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The Rise of Influencer Marketing

In Digital Marketing by Kaomi Team

By a show of hands, who recalls the fascinating 2009 movie The Joneses?  In this clever story, an impossibly trendy family set up home in an upscale suburb. But in reality, they are a highly trained team of stealth marketers. As the tale unfolds, we see them subtly promoting desirable …

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Getting to Grips with the POPI Act in South Africa

In Digital Marketing by Kaomi Team

While we’d much rather be talking about exciting innovations in the marketing space, we are acutely aware of the checks and balances that need to be adhered to in today’s business arena. Today we’re talking specifically about the POPI Act that has been rolling out in South Africa.  It goes …