Launching in Africa – The Next Billion Users

In White Papers by Angelique Swain

The African continent stands poised on the brink of digital transformation, a fact recognised by forward-thinking businesses worldwide.

Undoubtedly, a significant portion of the next billion people coming online – some for the first time – will be out of Africa.

How can we be sure?

The vibrant continent of Africa is home to approximately 16% of the world’s population and accounts for about 20% of the earth’s landmass. Yet African economies account for only 3% of the world’s GDP.

Africa is, indeed, poised for growth!

Search engine giant, Google, recognised the possibilities within the African continent and is also keenly interested in working alongside these new users to create relevant innovative products and services.

Their NBU initiative may well be another vehicle driving economic growth in Africa.

While entrenched notions of corruption, famine and poor infrastructure continue to plague the economic landscape, the actual picture for business is incredibly positive.

In this piece, we will outline some of the challenges in tackling the African market, along with our solutions-driven approach to successful engagement, providing investors with a solid opportunity to establish sustainable, profitable enterprises on the continent.

Eleanore Richardson
Eleanore Richardson
2023-11-25
Kaomi, have provided personalised, responsive and innovative solutions for the Fulham Scalp and Hair Clinic in London. The team have always been professional but personable to work with and have taken time to really understand our business and the nuance we want to display within our marketing. I enjoy our monthly catch ups and know that I am an email away from getting support in moments of need. Angelique in particular has been an absolute rock for us and I have a huge amount of respect for how she delivers her work, with honest insight and clear actions that she delivers on in the next catch up, even when I haven't got round to mine. They have grown with us as a business and we celebrate their growth and success as much as they celebrate ours! Thank you
Candice Jenkinson
Candice Jenkinson
2023-11-23
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Gwyn Pinn
Gwyn Pinn
2022-06-23
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David Bagwell
David Bagwell
2022-06-20
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Justin Sandler
Justin Sandler
2022-06-15
Kaomi is an exceptional agency, beyond the obvious world class performance in marketing for both SEO and PPC disciplines, which have generated some of the best results for some of the biggest local and international brands, its the team, its the people it's the humans and their collective ability which produces that something special. This is truly a wonderful company who stands by their values.
Selah
Selah
2022-06-15
What an amazing team! Kaomi Marketing is both results and relationship orientated, a pleasure to do business with.
Dale Pinn
Dale Pinn
2022-06-15
Your digital marketing over the last year, has allowed my business to grow leaps and bounds. I have worked with other service providers, but your advice, guidance and relationship make you 'a cut above' the others in your field!!!
Homaira Khan
Homaira Khan
2022-06-15
Kaomi is our most trusted supplier. We have worked with them for over 3 years and every month they continue to add value for our business across 3 brands, two of which are international. I have complete confidence in the entire team & Dewan is a pleasure to deal with. We are very grateful for their expertise and hard work!
Crystal Dyter
Crystal Dyter
2022-06-15
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Craig Stuart
Craig Stuart
2021-02-19