Launching in Africa – The Next Billion Users

In White Papers by Angelique Swain

The African continent stands poised on the brink of digital transformation, a fact recognised by forward-thinking businesses worldwide.

Undoubtedly, a significant portion of the next billion people coming online – some for the first time – will be out of Africa.

How can we be sure?

The vibrant continent of Africa is home to approximately 16% of the world’s population and accounts for about 20% of the earth’s landmass. Yet African economies account for only 3% of the world’s GDP.

Africa is, indeed, poised for growth!

Search engine giant, Google, recognised the possibilities within the African continent and is also keenly interested in working alongside these new users to create relevant innovative products and services.

Their NBU initiative may well be another vehicle driving economic growth in Africa.

While entrenched notions of corruption, famine and poor infrastructure continue to plague the economic landscape, the actual picture for business is incredibly positive.

In this piece, we will outline some of the challenges in tackling the African market, along with our solutions-driven approach to successful engagement, providing investors with a solid opportunity to establish sustainable, profitable enterprises on the continent.