Digital marketing in 2026 explained: the key channels, how they work together, and what SA businesses should prioritise to drive real ROI. Start here.

AEO is reshaping how businesses get found online. Learn what Answer Engine Optimisation is, how it differs from SEO, and how to future-proof your visibility.

SEO explained simply: what it is, how search engines rank pages, and a clear on-page, technical, and off-page action plan to grow your organic traffic in 2026.

Picture this: a Cape Town-based physiotherapy practice sets up a Google Ads campaign, targets “all of South Africa,” and wonders why their cost-per-lead is running at nearly double what competitors appear to be paying. The culprit, almost every time, is poor geo-targeting; a significant chunk of their budget is being spent showing ads to people […]

From SEO to AEO and GEO: A Practical Framework for Modern Search Visibility The shift isn’t in search volume — it’s in where value is captured Search hasn’t disappeared. Instead, the way users extract value from it has changed and is multip-layered, which includes SEO, AEO, and GEO. Ranking in position one no longer guarantees […]

Question-based PPC strategies replace standard advertising statements with direct questions aimed at a reader’s specific needs or frustrations. That shift in framing triggers a cognitive response that statements simply do not, pulling users into the ad rather than broadcasting at them. What this article covers: What Is a Question-Based PPC Strategy? A question-based PPC strategy […]

Google’s February 2026 Discover Core Update is one of the more consequential algorithm changes Google has released in recent years. It recalibrates ranking signals around content depth, user experience quality, and more precise spam detection. If your organic traffic shifted after this update, this article explains exactly what drove those changes and what to do […]

Formatting is rarely the first thing marketers think about when optimising content. Most focus on keywords, backlinks, and technical performance, while the structural signals sitting inside their paragraphs go largely unnoticed. Bold and italic text are not ranking shortcuts, but they do carry semantic weight that both search crawlers and AI systems use to interpret […]

Understanding SEO Content Strategy An SEO content strategy is an organised plan that outlines how your content will attract and engage your target audience through search engines. It combines keyword research, content creation, and optimisation techniques to help your content rank well on search engine results pages (SERPs). With a well-planned SEO content strategy, you […]

Understanding the Concept of Query Fan Out Query Fan Out is an advanced SEO technique that leverages the power of artificial intelligence to enhance the relevance and reach of your content. At its core, Query Fan Out involves generating multiple variations of a single query to cover a wider range of user intents and search […]

Content Creation and SEO Content creation is the backbone of any successful SEO strategy. The quality of your content directly influences your website’s rankings on search engines. High-quality content not only attracts visitors but also encourages them to stay on your site longer, reducing bounce rates and increasing engagement. To create content that resonates with […]

When your ads rack up impressions but zero clicks, the problem isn’t your budget or platform. It’s your message. Ad copy testing isolates what actually drives user action by comparing controlled variations of your text against real audience behaviour. Key takeaways: Run A/B tests by changing one element at a time, whilst keeping budgets and […]

How do white-label digital marketing partners work for agencies, and what are the benefits?

AI models recommend your competitors, not you. Here’s how hidden data partnerships with Reddit, YouTube, and publishers control brand visibility in AI search.

How a National Retail Brand Built a Sustainable Organic Growth Engine Timeline:  2020 – 2026 | Service: Strategic SEO Content Creation 01. EXECUTIVE SUMMARY A leading national retail brand partnered with Kaomi to overhaul its organic search visibility. The objective was to move beyond short-term marketing tactics and build a scalable content engine that attracts […]

Content marketing is a strategy focused on creating and sharing valuable, helpful content to attract and keep your target audience, with the goal of turning them into customers. Instead of interrupting people with ads, content marketing provides useful information that they actually want. For digital agencies like Kaomi, it’s essential for building trust, connecting with […]

Hello! I’m Molly, a PPC Specialist at Kaomi, and I manage a lot of Google Ads campaigns for different brands and locations. Handling these accounts, especially when they grow very large, can quickly become complicated and time-consuming using only the standard online interface. That’s why I rely so heavily on Google Ads Editor. It’s a […]

Near me searches are absolute gold, signalling high intent and immediate need. Here’s how to capture them.

AI search has opened up the vault of search intent and rifled around a little. It now offers your potential customers a way to find information based on their unique, nuanced needs and bases the results on far more than a couple of well-placed keywords. Search intent has evolved far beyond the traditional “informational, navigational, […]

Here’s a truth that might sting a little: Acquiring new customers is expensive. Like, really expensive. We’re talking about costs that have skyrocketed by 60% over the past five years while your existing customers are sitting right there, wallets ready, just waiting for you to give them a reason to buy again. That’s where retention […]

If, as we have been told, over 68% of all online experiences begin with a search engine query, that means you know the starting point of close to four out of five of your customers.  While that’s all well and good, we have also been told that Google has been tinkering in this space, and […]

Content creators, do you sometimes spend hours crafting what you imagine to be the literary equivalent of the Sistine Chapel ceiling, only to discover your online readers absorbed about as much of it as a brick wall?  There you sit, manuscript in hand, wondering why your magnum opus didn’t break the internet.  Here’s the thing. […]

Do you have a marketing strategy for your ERP system? ERP solutions are designed to take the chaos out of business operations. They keep things running smoothly, reduce human error, and stop teams from drowning in spreadsheets. They can even save the sales team from misplacing vital customer data—or worse, losing track of invoices.  Yet, […]

Unlock successful website migration tips to boost SEO and user experience. Avoid pitfalls and enhance site performance with expert insights.

Choosing in-house marketing vs agency help is a big decision. We’re exploring who’ll stir the perfect marketing mix for your brand.

Discover how post-Covid shifts and global dynamics intensify higher education competition in part two of our series.

Explore the debate of skills vs certificates in higher education and how it shapes student success in the 21st-century job market.

Explore the rise in higher ed acquisition costs and strategic digital marketing in part one of our three-part series.

Google has recently announced the extended sunset date for Universal Analytics 360 from October 2023 to July 2024.

We recently were enthralled by the captivating and moving story of The New Jerusalem Children’s Home, based in Gauteng.

Is a content brief really necessary when requesting content from your writing team? Find out in our latest article on the topic.

Generating accurate and useful PPC reports can be a real challenge for some. Here are some top tips from our Kaomi PPC expert to help you simplify reporting weeks.

Despite an increasingly audio-visual online experience, video SEO is an often overlooked and underappreciated form of SEO that can bring huge organic gains to your site – when done right!

We’re tackling a few GDPR questions – minus the jargon and legalese. Find out more now!

What challenges do financial service providers face when moving away from paper and people and embracing the online space? Find out more now!

If you’ve been considering launching your brand in Africa, read our latest white paper, Launching in Africa – The Next Billion Users, now.

We’re focusing on assisting the amazing people at Mothwa Haven, Durban, in their quest to create a warm, inviting and comfortable space for their elderly residents.

Kaomi Charity Club reach out to the Upper Highway Baby Home alongside Eden Veggies to support vulnerable babies.

Understanding and measuring your social media ROI is neither quick nor easy, but it is worthwhile. Here’s how it’s done.

A long, long time ago our predecessors would sit around the fire and tell tales to inspire and teach.  Today we have YouTube. And the reason why YouTube and other video platforms are so stupendously popular is that we still love to listen to stories. The power of video lies in the simple fact that […]

TikTok may be the new kid on the block, but it’s making waves in the social media world.

Can I get leads from my Google Ads? The answer is yes, but only if you follow their rules.

YMYL content is information that can impact the financial or personal life of the reader. Google keeps close tabs on this content.

The first time we watched Iron Man and the legend that is Tony Stark started flicking through his holographic computer system – well – you had us at Jarvis! Sadly, our 2021 technology is not quite there yet. We’re going to have to save our deft wrist movements for VR gaming until we catch up […]

Love him or hate him, Thanos is quite the guy.  Not content with taking over the world like your run-of-the-mill villain, Thanos has grander ideas; he wants to take over the universe. Lofty goals, no? In many ways, Facebook is like Thanos, although obviously not in the same demented and murderous way. Facebook has been […]

Anyone who has created or managed a PPC campaign will appreciate the value of Excel.  The thing is, there is an enormous amount of data to log and manage, especially in larger campaigns. And while Google Ads creates some stunningly useful reports, they can’t perform all the leg work for us.  Sorting through screeds of […]

Before we dive into the subject of topic clusters and keyword clusters, we’d like to open with a few statistics. Currently, nearly 40% of all internet users in the US and a third of its total population are voice search users. 70% of English language voice searches were made in natural or conversational language.  According to Ahrefs, 64% of […]

Remember when we used to call up the Yellow Pages and ask for a business’s phone number?  Yeh, neither do we. (And we’re terrifically grateful that those days are long gone.) The fact is, search engines are our go-to solution for any information we need today, and they do a darn fine job of it […]

By a show of hands, who recalls the fascinating 2009 movie The Joneses?  In this clever story, an impossibly trendy family set up home in an upscale suburb. But in reality, they are a highly trained team of stealth marketers. As the tale unfolds, we see them subtly promoting desirable clothing, accessories, furniture, and even […]

As Google sharpens its sword in its unswerving drive for more accurate search results, the topic of user-intent has come under intense focus. Understandably so.  User-intent has been a buzzword for several years as businesses strive to give potential customers exactly what they want when they want it. Do you just want information, or are […]

While we’d much rather be talking about exciting innovations in the marketing space, we are acutely aware of the checks and balances that need to be adhered to in today’s business arena. Today we’re talking specifically about the POPI Act that has been rolling out in South Africa.  It goes without saying that government regulations […]

It’s been said that a successful marketing campaign focuses on today and tomorrow. SEO is brilliant for tomorrow’s business but Pay Per Click ads (PPC) are your best bet for today’s traffic. But (yes there’s always a “but”) PPC can also be a black hole of time and money if done badly. However, because we’re […]

We’re almost certain that Google derives some sort of grim pleasure from the panic that sweeps through the SEO community when they announce an algorithm change. Historically, a Google algorithm update has wiped some websites off the map, so a degree of concern may be well-founded. However, it’s not always an awful thing when changes […]

If you’ve ever tried to rank well for a specific keyword on Google, you can be forgiven for thinking that you’re up against some sort of advanced intelligence bent on spreading mayhem and general online confusion. It’s true that Google algorithm updates come at us thick and fast with each tweak sending some or other […]

Local SEO helps your business become more visible in local search results on Google. If your business has a physical address it could benefit from local SEO. What is SEO? SEO – or search engine optimisation – is a way to optimise your website content so that your site ranks higher in the search engine […]

This will provide you with a user-friendly overview of split testing in Facebook by A/B testing the Facebook adverts to judge which adverts perform better – and why. Facebook ad types If you’re new to the concept of Facebook advertising, then there’s quite a lot to know. It’s considered one of the most cost-effective, far-reaching […]

When I was 20-something, I worked as a designer and writer for a mommy magazine. I once wrote an article about baby wraps, a popular product at the time. The product owners sent me a sample to review, and I used a rugby ball as my baby and figured out how to wrap it to […]

We live in a fast-paced world, with things happening around us all the time. Everything is go, go, go, from the minute we wake up, to the second we close our eyes at night (sometimes the early hours of the morning). There is this constant need for instant gratification in this 21st century that we […]

This is a comprehensive overview about how on-page SEO (Search Engine Optimisation) works, as well as how best to optimise a page so that it’s fully SEO-friendly for Google’s search engine. What is SEO? SEO is the way you can improve your website’s ranking position on search engines through a range of techniques. There are […]

When it comes to doing exactly what it says on the tin, Google Tag Manager (GTM) is a clear winner.  No doubt you’ve heard the terms GTM or Tag Manager bandied about concerning your company’s website, but what exactly is it?   What is Google Tag Manager? Google Tag Manager (GTM) is a free tool courtesy […]

Tracking is an exciting concept – the first tracking experience I had was with a startup I was involved in. This startup installed surveillance systems inside trucks to monitor the safety of the vehicle and the driver. We were installing a SIM card into a fancy device that talks back to a cloud server, which […]

If your circle of friends doesn’t consist of acronym spewing development types with hoodies and calloused keyboard fingers, then you may not know what Google Firebase is, much less care. Actually, that’s not fair; many savvy business people appreciate the value of Firebase and are joining the ranks of companies, large and small, who see […]

Thinking of using social media for your business? Should you use a paid or an organic social media strategy? What is best for your business? We’ll outline the uses and benefits of both types, enabling you to decide which way you’d like to best improve your brand’s online image.  Organic Social Media This is essentially […]

Digital marketing has become imperative for modern business. Here you can learn how to create a holistic digital marketing strategy in an ever-changing digital world. This comprehensive guideline will allow you to create a strategy that works for your brand. What Is Digital Marketing? This is a strategic marketing tool for business that comprises all […]

Many small and mid-sized businesses still think that the term ‘advertising’ equals a heinously expensive radio slot or handing out a bunch of flyers at the traffic lights to nervous drivers.  Is this still the case? Let’s examine a few facts and figures which may influence our marketing choices in the future. The move towards […]

PPC marketing is one of the greatest business levellers in the 21st Century. Small businesses run from a tiny garage can realistically compete for the same customers as a billion-dollar corporation. The success of their marketing campaigns, however, hinges on one very important factor: the skill of the PPC Manager. Whether you are looking to […]

What is pay-per-click marketing? Dive into our guide and learn more about the digital world of PPC and paid-for ads, and how they can help your business. How Does Pay-Per-Click Work? Basically, this is a form of online advertising where advertisers are only required to pay each time a user clicks on the advert. They […]

The ultimate goal, when searching for a PPC specialist, is to find the strengths and motivations of each person, then build around their unique, individual traits. What Is Pay Per Click (PPC)? Pay per click – or PPC as it’s known – is a form of online advertising whereby the advertiser only pays for every […]

What’s the difference between white hat and black hat SEO (search engine optimisation)? We dive into Google’s Webmaster Guidelines to find out. White Hat, Grey Hat and Black Hat SEO Explained To simplify things, there are three types of hackers who perform online activity across varying degrees of legality. Here’s a quick overview of the […]

PPC (pay-per-click) is a fast-growing marketing strategy that shows immediate results. For those with some experience in this digital marketing platform, there is a great career to be found. Could a career in PPC be your vocation? We dig into how to become a PPC specialist. What is PPC? Before outlining the PPC job description, […]

Ecommerce (also known as electronic or internet commerce) is a growing platform for buying and selling, particularly in the current ‘low-touch economy’. There are many ways to improve the rankings of online stores and increase traffic flow through search engine optimization (SEO). To assist you, we’ve put together this comprehensive guide to ecommerce SEO. Ecommerce […]

“Ask the right questions if you’re going to find the right answers.” When Vanessa Redgrave made this insightful comment, she pinpointed the exact issue facing many businesses who are exploring ways to grow both their online footprint and their bottom line. While this concept can be applied to so many areas of business, we’re interested in […]

For organisations looking to optimise their websites and improve rankings across key search engines, then a plugin like Yoast SEO is a valuable tool. It is considered one of the most popular WordPress plugins for all websites, making them much more search-engine friendly through a number of advanced features. What sites can use Yoast SEO? […]

The latest influencer marketing technique is blogger outreach. This involves sending personalised emails directly to bloggers or journalists in an attempt to get more exposure for your innovative product or content. The Blogger Outreach Approaches This attempt to leverage influencers for brand exposure generally has two approaches, these are:  Shotgun Approach This is a far-reaching […]

Set to be introduced in 2020, South Africa’s Protection of Personal Information (POPI) Act will have far-reaching implications for organisations across industries. With digitisation on the rise, websites will be firmly in the spotlight in terms of POPI Act compliance. Here’s a look at how to remain within the law. What is The POPI Act? […]

Digital Marketing Manager Job Description A Digital Marketing Manager is responsible for the “digital campaigns” focused on digital customer acquisition. This role is accountable for demonstrating a definite increase in sales or leads by leveraging digital channels to show a positive ROI. Often a Digital Marketing Manager will report to the Marketing Director.  How Digital […]

Being recognised as an expert in the industry once meant that you had several dedicated years of industry experience behind your name. You’d have worked your way slowly up the ranks, learning from the best and finally, you would be acknowledged by your peers as something more than just an equal. You become the ‘go-to’ […]

A web host can make all the difference to a business’ ultimate success. With more and more consumers now checking websites as a first point of reference, it’s vital that the site is quick and easy to navigate or companies risk losing out on valuable business. Mshini (Zulu for ‘machine’) is a South African-based WordPress […]

Google Ads Spend Every industry is different, and every business within each industry has a different marketing strategy. Saying this, every business is always looking for ways to increase the number of customers buying their products, but not every business will value the same way in which to market, and not all marketing strategies work […]

How To Create & Apply Custom Labels Using Feed Rules in the Google Merchant Center Google Shopping Ads are great for e-comm businesses to reach shoppers on Google’s Search and Display networks. It can be very easy to set up and start running with Shopping Ads for your products by;  syncing up your product feed […]

So What Are Audiences? In basic terms, an audience is a list of users that have been tracked (generally with a browser cookie) that allows you to tailor ads towards them based on their previous encounter with your website (or mobile app). Depending on which study you look at “acquiring a new customer is anywhere […]

What You Need to Know With anything in life, in order to get going, you need to start somewhere. If it’s something that you are unfamiliar with, like Search Engine Optimisation (SEO), you will need to start with a bit of homework. Firstly, look at what SEO is, what it entails and who would use […]

What are Google Ads Extensions All About? Google Ads extensions are a great way to be able to add extra information to your ad copy on the Google landscape. These extensions communicate features and benefits to enhance your ad copy. By adding extra information you can improve your message to potential clients as well as […]

Google My Business For Local SEO To build a successful company doesn’t necessarily mean you have a great building, friendly staff and amazing coffee. You can have all of this and still be unsuccessful. What you need is customers and you need to ensure your customers can find you. Now the traditional forms of marketing […]

Technical SEO For Your Crawl Budget When optimising big websites (over 100,000 URLs) technical SEO starts to become the most important component of your search strategy. Ignoring the ‘under-the-hood’ workings of a website and how these workings affect search engines’ ability to discover, index and rank pages, will result in high ‘technical debt’ which takes […]

4 Steps to Get More Business in South Africa Get a Google My Business Listing. Register on the Top 5 Free South African Directories. Get Trusted Reviews. Ensure Your Website Works on a Phone. Working in Durban, South Africa, one quickly learns that the hustle is real. Durban is a third world city with access […]

The Adwords keyword auction may look incredibly complicated when you first start digging into it. There are various factors that are taken into consideration, and to think that this all happens in a matter of milliseconds, is quite astonishing. So, how does it all work? Well, this article is going to try and explain it […]

The PPC accounts we create for our clients are important to us, we invest so much time making sure every detail of the settings are correct, we want to make sure the ads are perfect as well as the ad copy tests that we run. With all this investment of time, and adding new ideas, […]

Who is Going to Update The Content? Outdated content is arguably the number one reason a business opts for their website to be redesigned. However, just because the web developer/designer is rebuilding the web environment, it’s generally not their responsibility or focus to rework, expand and evolve the brand’s digital footprint. The majority of the […]

There is no debating that every business needs marketing but with managers and business owners engulfed in day to day client meetings and deals, it is important to make the right decision for the business. The decision of whether to hire an agency or staff your own marketing department. This decision does not necessarily come […]

Marketing your business online and having an active online presence requires more than a ‘flashy, new website’ which you have spent thousands on. Your website and online presence is just the beginning, or foundation for what it to come when it comes to actively marketing your service or product. Believing that a website will result […]

In Theory Remote Working Could add 0.4% to our National GDP Financially speaking if possible it makes uttermost sense to reduce office and travel costs for the holistic benefit of a company. In 2015 Fin24 released a study that explains how remote working can add 0.4% to the South African GDP. According to Trading Economics […]

Assumptions are arguably responsible for a great deal of revenue loss and misplaced energy when it comes to lead generation. Instinctively making decisions based on intuition may have worked 30 years ago, but in a world with millions of variables and world wide connection in milliseconds, it beckons the question of whether one can still […]

So, as things progress we are currently running strong in Q2 of 2017 and we have cemented ourselves with good content, business intelligence and strategic cash flow planning. Through the process of deliberating on these strategies, we’ve developed some core questions that are crafting the culture of Kaomi. We believe sharing these would be helpful […]