Introduction
Snapshot
• eCommerce
• Online Retailer
• Year-To-Date Results
Problem
This eCommerce client was stagnating in website traffic and wanted to better compete in their vertical. Following a website migration that didn’t go according to plan in March 2023, the search visibility and organic website traffic declined considerably, which drastically affected sales. Recouping losses and driving additional traffic was essential.
Solution
A holistic SEO approach was needed to evaluate the current performance, benchmark the website with competitors and complete a full audit. With identifying the key issues that are stifling recovery and growth, establishing a clear roadmap with action points were essential key aspects included, user purchase journey evaluation, competitive benchmarking, improved crawlability and indexability, technical SEO best practice application, content SEO planning and retrospective optimisations, and local SEO as well.
Quantitative Results
With the graph below from Google’s Search Console, it is clear to see the improvement of impressions and clicks since the drop off from the migration. With the recovery in organic search visibility and increased website traffic to levels nearly seen pre-migration.
Additionally, Google Analytics data in the table above shows the the year to date growth of key metrics for the website, further providing insight into the positive changes coming from SEO improvements.
Metrics
70K
Clicks
2.0M
Impressions
2.3%
CTR
Conclusion
In closing, the clear impact of SEO has ensured growth for the client. Additionally, with recouping losses from a migration, the stage is set for further growth. It is vital that a holistic SEO strategy continue to be the focus, with as many customised website elements to differentiate the client from the competition.