6 Obvious Questions About GDPR

In White Papers by Angelique Swain

There’s no question that our personal information has turned into some sort of superfood for the giant insatiable beast that is Big Data. And it’s not hard to see why.

Read through any article, how-to guide, or whitepaper on growing your business, enhancing customer experience, or getting ahead of your competition; you’ll find the same advice woven throughout. That golden thread of commonality tells every business owner, salesperson, and marketing guru to collect and use customer data. Slice it up, segment it, test and measure – whatever you need to do to make sure that you’re making the right business decisions for your target audience.

However, as you’re no doubt aware, to make use of this Elixir of Success, you will need to collect, use, and store this valuable data legally, securely, and ethically. Speaking for the general public, we know that brands are collecting our information, even when they say that they’re not. They’ve been doing this for years. But unless you’re planning some nefarious deed and your internet search history would leave you red-faced – or behind bars – most of us just find this simply irritating and perhaps a little invasive.

That is, of course, unless you’ve fallen victim to one of the dozens of outrageous data breaches that have exposed millions of pieces of personal data and financial information to the public. Then the whole issue of data sharing becomes a little more of an issue!

The powers that be have, quite rightly, implemented the General Data Protection Regulation (GDPR) to safeguard our personal information and ensure that it stays safe. While these regulations have been in place since 2018, the general public and businesses alike still have questions.

We’re tackling a few of these questions – minus the jargon and legalese.


Eleanore Richardson
Eleanore Richardson
2023-11-25
Kaomi, have provided personalised, responsive and innovative solutions for the Fulham Scalp and Hair Clinic in London. The team have always been professional but personable to work with and have taken time to really understand our business and the nuance we want to display within our marketing. I enjoy our monthly catch ups and know that I am an email away from getting support in moments of need. Angelique in particular has been an absolute rock for us and I have a huge amount of respect for how she delivers her work, with honest insight and clear actions that she delivers on in the next catch up, even when I haven't got round to mine. They have grown with us as a business and we celebrate their growth and success as much as they celebrate ours! Thank you
Candice Jenkinson
Candice Jenkinson
2023-11-23
Really enjoy working the Kaomi team. They're insightful, data driven and always have your business' best interests at heart.
Gwyn Pinn
Gwyn Pinn
2022-06-23
Incredible team to work with, personalised relationship throughout each section of the business. Amazing to see how you have grown! Keep up the amazing work.
David Bagwell
David Bagwell
2022-06-20
A really talented and insightful team! It is has been a pleasure working with you guys.
Justin Sandler
Justin Sandler
2022-06-15
Kaomi is an exceptional agency, beyond the obvious world class performance in marketing for both SEO and PPC disciplines, which have generated some of the best results for some of the biggest local and international brands, its the team, its the people it's the humans and their collective ability which produces that something special. This is truly a wonderful company who stands by their values.
Selah
Selah
2022-06-15
What an amazing team! Kaomi Marketing is both results and relationship orientated, a pleasure to do business with.
Dale Pinn
Dale Pinn
2022-06-15
Your digital marketing over the last year, has allowed my business to grow leaps and bounds. I have worked with other service providers, but your advice, guidance and relationship make you 'a cut above' the others in your field!!!
Homaira Khan
Homaira Khan
2022-06-15
Kaomi is our most trusted supplier. We have worked with them for over 3 years and every month they continue to add value for our business across 3 brands, two of which are international. I have complete confidence in the entire team & Dewan is a pleasure to deal with. We are very grateful for their expertise and hard work!
Crystal Dyter
Crystal Dyter
2022-06-15
I highly recommend this marketing agency. Excellent service ,very accommodating and friendly people.
Craig Stuart
Craig Stuart
2021-02-19