The latest influencer marketing technique is blogger outreach. This involves sending personalised emails directly to bloggers or journalists in an attempt to get more exposure for your innovative product or...

Digital Marketing Manager Job Description A Digital Marketing Manager is responsible for the “digital campaigns” focused on digital customer acquisition. This role is accountable for demonstrating a definite increase in...

PPC (pay-per-click) is a fast-growing marketing strategy that shows immediate results. For those with some experience in this digital marketing platform, there is a great career to be found. Could...

AdWords Spend Every industry is different, and every business within each industry has a different marketing strategy. Saying this, every business is always looking for ways to increase the amount...

Ecommerce (also known as electronic or internet commerce) is a growing platform for buying and selling, particularly in the current ‘low-touch economy’. There are many ways to improve the rankings...

“Ask the right questions if you're going to find the right answers." When Vanessa Redgrave made this insightful comment, she pinpointed the exact issue facing many businesses who are exploring ways...

Tracking is an exciting concept - the first tracking experience I had was with a startup I was involved in. This startup installed surveillance systems inside trucks to monitor the...

So What Are Audiences? In basic terms, an audience is a list of users that have been tracked (generally with a browser cookie) that allows you to tailor ads towards...