The latest influencer marketing technique is blogger outreach. This involves sending personalised emails directly to bloggers or journalists in an attempt to get more exposure for your innovative product or...

Digital Marketing Manager Job Description A Digital Marketing Manager is responsible for the “digital campaigns” focused on digital customer acquisition. This role is accountable for demonstrating a definite increase in...

How To Create & Apply Custom Labels Using Feed Rules in the Google Merchant Center Google Shopping Ads are great for e-comm businesses to reach shoppers on Google’s Search and...

What are Google Ads Extensions all about? Google Ads extensions are a great way to be able to add extra information to your ad copy on the Google landscape. These...

For organisations looking to optimise their websites and improve rankings across key search engines, then a plugin like Yoast SEO is a valuable tool. It is considered one of the...

We live in a fast-paced world, with things happening around us all the time. Everything is go, go, go, from the minute we wake up, to the second we close...

So What Are Audiences? In basic terms, an audience is a list of users that have been tracked (generally with a browser cookie) that allows you to tailor ads towards...