The Rise of Influencer Marketing

By a show of hands, who recalls the fascinating 2009 movie The Joneses?  In this clever story, an impossibly trendy family set up home in an upscale suburb. But in...

Common PPC Mistakes to Avoid

It’s been said that a successful marketing campaign focuses on today and tomorrow. SEO is brilliant for tomorrow’s business but Pay Per Click ads (PPC) are your best bet for...

Topic Clusters and Keyword Clusters

Before we dive into the subject of topic clusters and keyword clusters, we’d like to open with a few statistics. Currently, nearly 40% of all internet users in the US...

Death By Cookie

Tracking is an exciting concept - the first tracking experience I had was with a startup I was involved in. This startup installed surveillance systems inside trucks to monitor the...