By a show of hands, who recalls the fascinating 2009 movie The Joneses?  In this clever story, an impossibly trendy family set up home in an upscale suburb. But in...

While we’d much rather be talking about exciting innovations in the marketing space, we are acutely aware of the checks and balances that need to be adhered to in today’s...

Anyone who has created or managed a PPC campaign will appreciate the value of Excel.  The thing is, there is an enormous amount of data to log and manage, especially...

It’s been said that a successful marketing campaign focuses on today and tomorrow. SEO is brilliant for tomorrow’s business but Pay Per Click ads (PPC) are your best bet for...

Before we dive into the subject of topic clusters and keyword clusters, we’d like to open with a few statistics. Currently, nearly 40% of all internet users in the US...

Remember when we used to call up the Yellow Pages and ask for a business's phone number?  Yeh, neither do we. (And we’re terrifically grateful that those days are long...

When it comes to doing exactly what it says on the tin, Google Tag Manager (GTM) is a clear winner.  No doubt you’ve heard the terms GTM or Tag Manager...

Tracking is an exciting concept - the first tracking experience I had was with a startup I was involved in. This startup installed surveillance systems inside trucks to monitor the...